{"product_id":"dark-lovely-go-intense-color-74-red-copper","title":"DARK \u0026 LOVELY GO INTENSE COLOR #56 MILD PLUM","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eDESCRIPTION\u003c\/h2\u003e\n\u003cp\u003eThis product is a \u003cstrong\u003epermanent oxidative hair color formulated to deliver intense, long-lasting color results in plum-leaning tones for dark or medium natural hair\u003c\/strong\u003e. It uses an \u003cstrong\u003eanti-drying crème-gel formula enriched with conditioning agents such as olive oil\u003c\/strong\u003e to help nourish and moisturize hair during the coloring process, which contributes to \u003cem\u003esofter, shinier hair after application\u003c\/em\u003e. The formula is crafted to \u003cstrong\u003epenetrate the hair shaft and deposit pigment\u003c\/strong\u003e, resulting in \u003cstrong\u003evibrant, high-reflective color with long-lasting vibrancy and fade resistance\u003c\/strong\u003e. It is suitable for a variety of hair textures — including natural, relaxed, or chemically treated hair — and is designed for \u003cstrong\u003eat-home application\u003c\/strong\u003e with clearly included developer and dye components. The color kit often comes with \u003cstrong\u003eextra caring conditioner\u003c\/strong\u003e to help condition hair after processing and gloves for protection during application. This shade family typically features a \u003cstrong\u003eplum- or berry-leaning permanent color\u003c\/strong\u003e that provides rich violet\/copper undertones when applied.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eSPECIFICATION\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePermanent oxidative hair color\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade Family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePlum-leaning \/ berry-inspired permanent tone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTarget Audience\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSuited for dark or medium natural hair bases\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFormula Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAnti-drying crème-gel permanent dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eKey Conditioning Agents\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eEnriched with olive oil and moisturizers for softer hair during coloring\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eApplication Method\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eApply mixed color crème and developer to dry hair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper Included\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes — cream developer included for permanent activation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCoverage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDesigned for full strand coverage including gray hair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColor Longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePermanent until re-growth or re-coloring\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFinish\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHigh-reflective vibrant plum\/berry tone with shine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eUse Case\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAt-home or professional permanent hair color application\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTexture Compatibility\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eWorks on curly, coily, straight, relaxed or natural hair textures\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing Time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePer instructions included inside kit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49628163866902,"sku":null,"price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/6825\/0902\/files\/49_b38f2ae0-f3d3-48dd-a59a-a53e72a830d9.webp?v=1736347320","url":"https:\/\/beautygobeyond.com\/products\/dark-lovely-go-intense-color-74-red-copper","provider":"beautygobeyond","version":"1.0","type":"link"}