{"product_id":"dark-lovely-go-intense-color-21-original-black","title":"DARK \u0026 LOVELY  GO INTENSE COLOR #1 SUPER\/BLACK","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e DESCRIPTION\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDark \u0026amp; Lovely Go Intense Ultra Vibrant Color in Super Black\u003c\/strong\u003e is a \u003cstrong\u003epermanent oxidative hair dye system\u003c\/strong\u003e designed specifically to deliver \u003cstrong\u003edeep, jet-black color with high shine and long-lasting coverage\u003c\/strong\u003e — including up to full gray coverage in one application. The formula uses a \u003cstrong\u003ecreme-gel, anti-drying texture\u003c\/strong\u003e that spreads easily and evenly, which helps ensure consistent color payoff on a range of hair textures from natural to relaxed. This hair color is \u003cstrong\u003einfused with olive oil and conditioning agents\u003c\/strong\u003e to help moisturize hair while coloring, leaving strands feeling \u003cstrong\u003esoft, nourished, and conditioned rather than dry\u003c\/strong\u003e. The product is intended for \u003cstrong\u003eat-home use\u003c\/strong\u003e and includes necessary components (color cream, developer, and conditioner) to complete a permanent color change without bleach. It is formulated to \u003cstrong\u003eenhance natural undertones and reflect light intensely\u003c\/strong\u003e, resulting in a glossy, saturated black finish. \u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eSPECIFICATION\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct Category\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePermanent oxidative hair color\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade Name\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSuper Black\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColor Tone\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDeep, jet-black finish\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eHair Compatibility\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSuitable for dark and medium natural hair bases; works on various textures (natural, curly, relaxed)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFormula Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAnti-drying creme-gel permanent dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eConditioning Agents\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eOlive oil and other moisturizing ingredients\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCoverage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDesigned for up to \u003cstrong\u003e100% gray coverage\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eApplication Method\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMix provided color cream and developer; apply to dry hair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eNon-Drip\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes — helps even application\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFinish\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGlossy, rich black with reflective shine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePermanent Color\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes — chemically alters hair pigment\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eIncluded in Kit\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eColor cream, developer, and usually after-color conditioner and gloves\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49628163735830,"sku":null,"price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/6825\/0902\/files\/46_57e3b289-2af3-46b1-a328-2710353476fd.webp?v=1736347312","url":"https:\/\/beautygobeyond.com\/products\/dark-lovely-go-intense-color-21-original-black","provider":"beautygobeyond","version":"1.0","type":"link"}